A wellness website for Le Karma de l’Hêtre, a massage and reflexology practice in Belgium. The calming design reflects the practitioner’s holistic approach, while the content — much of it AI-assisted — helps potential clients understand the services and feel confident booking their first session.
We handled the entire project end-to-end — from design and development to server infrastructure, security hardening, and ongoing maintenance. The site runs on our optimized WordPress Multisite stack with Cloudflare CDN, R2 object storage, Redis caching, and continuous performance monitoring.
SCOPE OF WORK
What We Delivered
🎨
Calming design
color palette and typography chosen to reflect the wellness brand
🛠️
Service presentations
detailed pages for massage, reflexology, and holistic treatments
🤖
AI-powered content
blog posts and service descriptions generated with AI Engine
📅
Booking facilitation
clear calls to action for scheduling appointments
🔍
Local SEO
optimized for Belgian wellness and massage searches
⚡
Performance optimized
LiteSpeed Cache for fast page loads
🔍
SEO optimization
technical SEO, schema markup, meta titles/descriptions, XML sitemaps, Google Search Console, GA4
⚡
Performance
Redis object cache, OPcache, WebP images, lazy loading, Core Web Vitals optimized
🔒
Security
Cloudflare WAF, DDoS protection, login hardening, malware scanning
☁️
CDN & media
Cloudflare CDN for global delivery, R2 object storage for all media files
🤖
AI content
automated blog content generation with scheduled publishing for organic growth
🤖
Monitoring
24/7 uptime monitoring with automated alerts and incident response
🤖
Backups
automated daily backups with offsite disaster recovery
🔐
SSL
Let’s Encrypt certificates with automatic renewal
📚
Client training
documentation and guidance for content management
INFRASTRUCTURE
Technical Stack
| Theme | Twenty Twenty-Four |
| Platform | WordPress Multisite |
| Hosting | Hetzner Cloud (Germany) — Nginx, PHP-FPM, MariaDB |
| Caching | Redis object cache + OPcache + Cloudflare page cache |
| CDN & Security | Cloudflare (WAF, DDoS protection, bot management) |
| Media Storage | Cloudflare R2 (S3-compatible object storage) |
| SSL | Let’s Encrypt (auto-renewed via Certbot) |
| Deployment | Git-based deployment with staging environment |
| Monitoring | 24/7 uptime monitoring with automated alerts |
| Backups | Automated daily backups with offsite disaster recovery |
| SEO | Schema markup, XML sitemaps, Search Console, GA4 |
| Performance | Core Web Vitals optimized — WebP images, lazy loading, critical CSS |
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