An artisan e-commerce store selling exclusive handmade fashion creations. Lubilines presents seasonal collections with a fashion-forward design, integrated with social commerce channels to reach customers where they shop. Each piece is unique, and the site reflects that craftsmanship with beautiful product photography and editorial presentation.
We handled the complete e-commerce setup — product data migration, Belgian VAT configuration, shipping zones, payment gateway integration through Mollie, automated invoicing, and stock management. The site runs on our optimized infrastructure with Cloudflare CDN, R2 object storage for media, and Redis caching for fast page loads.
Beyond the build, we provide ongoing maintenance — security updates, performance monitoring, daily backups, and AI-powered content to drive organic traffic and keep the site fresh.
SCOPE OF WORK
What We Delivered
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WooCommerce store
handmade fashion with seasonal collections and lookbook layouts
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Multiple payment gateways
WooCommerce Payments + Mollie (Bancontact, credit cards, bank transfers)
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Facebook Shopping
product feed syndication for social commerce
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Product photography
optimized image delivery with WebP conversion and lazy loading
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Belgian VAT & invoicing
automated tax calculations and PDF invoices
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Custom shipping
Belgian and EU shipping with tracking integration
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Premium SEO
Yoast Premium with schema markup, breadcrumbs, and internal linking
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Stock automation
inventory management for one-of-a-kind and limited-edition items
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AI content
fashion blog with AI-generated style guides and collection announcements
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Full infrastructure
CDN, R2 storage, Redis cache, daily backups, 24/7 monitoring
INFRASTRUCTURE
Technical Stack
| Theme | Custom fashion theme (Fashion Diva) |
| Platform | WordPress Multisite |
| Hosting | Hetzner Cloud (Germany) — Nginx, PHP-FPM, MariaDB |
| Caching | Redis object cache + OPcache + Cloudflare page cache |
| CDN & Security | Cloudflare (WAF, DDoS protection, bot management) |
| Media Storage | Cloudflare R2 (S3-compatible object storage) |
| SSL | Let’s Encrypt (auto-renewed via Certbot) |
| Deployment | Git-based deployment with staging environment |
| Monitoring | 24/7 uptime monitoring with automated alerts |
| Backups | Automated daily backups with offsite disaster recovery |
| SEO | Schema markup, XML sitemaps, Search Console, GA4 |
| Performance | Core Web Vitals optimized — WebP images, lazy loading, critical CSS |
| E-Commerce | WooCommerce Payments + Mollie + Facebook Shopping |
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