Ad Grants Admin is a management platform purpose-built for organizations running Google Ad Grants — the program that gives eligible non-profits up to $10,000/month in free Google Ads spend. Managing these accounts is complex: Google enforces strict compliance rules, and one missed threshold can suspend an entire account.
The platform provides a centralized dashboard to monitor multiple Google Ads accounts simultaneously, visualize campaign performance, and automate the optimization workflows that keep accounts in compliance. It follows a 5-step automated pipeline — Scrape, Clean, Discover, Plan, Deploy — that handles everything from fetching account data to deploying optimized campaigns.
The system continuously monitors spending patterns, flags compliance risks (CTR below 5%, single-word keywords, missing conversion tracking), and suggests or auto-applies fixes before Google suspends the account.
SCOPE OF WORK
What We Built
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Multi-account dashboard
monitor spending, CTR, conversions, and compliance across all managed accounts
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5-step automation pipeline
Scrape → Clean → Discover → Plan → Deploy for hands-off campaign management
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Compliance monitoring
real-time alerts for policy violations (CTR, bid caps, keyword quality, conversion tracking)
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AI keyword discovery
automated keyword research and negative keyword management
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Campaign builder
AI-assisted ad copy generation with responsive search ads
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Performance reporting
automated weekly/monthly reports with trend analysis
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Budget optimization
algorithms to maximize the $10,000/month grant utilization
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Alert system
email and dashboard notifications for compliance risks and performance drops
INFRASTRUCTURE
Technical Stack
| Type | Full-stack web application |
| API Integration | Google Ads API (campaign management, reporting, keyword planning) |
| AI | Claude API for keyword discovery, ad copy generation, and optimization suggestions |
| Automation | Scheduled pipelines for data scraping, analysis, and campaign deployment |
| Hosting | Hetzner Cloud — Nginx, PHP-FPM, MariaDB, Redis |
| Monitoring | 24/7 compliance checks with automated alerting |
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