An online haberdashery selling fabrics, sewing supplies, and the exclusive Cécile sewing machine. Part of the Cours de Couture ecosystem, Cécile serves as the go-to shop for everything a seamstress needs — from premium fabrics to specialized tools.
We handled the complete e-commerce setup — product data migration, Belgian VAT configuration, shipping zones, payment gateway integration through Mollie, automated invoicing, and stock management. The site runs on our optimized infrastructure with Cloudflare CDN, R2 object storage for media, and Redis caching for fast page loads.
Beyond the build, we provide ongoing maintenance — security updates, performance monitoring, daily backups, and AI-powered content to drive organic traffic and keep the site fresh.
SCOPE OF WORK
What We Delivered
🛒
WooCommerce store
full product catalog with fabric categories, color swatches, and size variations
💳
Mollie payments
Bancontact, credit cards, and bank transfers for the Belgian market
🛒
Product data migration
bulk import of product catalog with images and metadata
🧾
Belgian VAT & invoicing
automated tax calculations and PDF invoices
📦
Custom shipping rules
Belgian and EU zones with weight-based rates
📦
Stock management
inventory tracking with low stock alerts and order notifications
🎨
Brand integration
connected to the Cours de Couture parent brand ecosystem
🔍
SEO optimization
schema markup, meta optimization, Google Search Console, GA4
⚡
Performance
Redis cache, WebP images, lazy loading, Core Web Vitals optimized
🔒
Security
Cloudflare WAF, login protection, malware scanning, daily backups
INFRASTRUCTURE
Technical Stack
| Theme | Twenty Twenty-Three |
| Platform | WordPress Multisite |
| Hosting | Hetzner Cloud (Germany) — Nginx, PHP-FPM, MariaDB |
| Caching | Redis object cache + OPcache + Cloudflare page cache |
| CDN & Security | Cloudflare (WAF, DDoS protection, bot management) |
| Media Storage | Cloudflare R2 (S3-compatible object storage) |
| SSL | Let’s Encrypt (auto-renewed via Certbot) |
| Deployment | Git-based deployment with staging environment |
| Monitoring | 24/7 uptime monitoring with automated alerts |
| Backups | Automated daily backups with offsite disaster recovery |
| SEO | Schema markup, XML sitemaps, Search Console, GA4 |
| Performance | Core Web Vitals optimized — WebP images, lazy loading, critical CSS |
| E-Commerce | WooCommerce + Mollie payments |
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