The online home for a knitting and crochet festival in Namur, Belgium. Visitors can browse yarn and supplies, purchase festival tickets, explore photo galleries from past events, and connect with the crafting community. The site combines e-commerce with event promotion and community building.
We handled the complete e-commerce setup — product data migration, Belgian VAT configuration, shipping zones, payment gateway integration through Mollie, automated invoicing, and stock management. The site runs on our optimized infrastructure with Cloudflare CDN, R2 object storage for media, and Redis caching for fast page loads.
Beyond the build, we provide ongoing maintenance — security updates, performance monitoring, daily backups, and AI-powered content to drive organic traffic and keep the site fresh.
SCOPE OF WORK
What We Delivered
🛒
WooCommerce store
yarn, supplies, and festival ticket sales
💳
Mollie payments
Bancontact, credit cards, and bank transfers
🎪
Event ticketing
online ticket sales with order confirmations
🖼️
Photo gallery
curated galleries from past festival events (Envira Gallery)
🧾
Belgian VAT & invoicing
automated tax calculations and PDF invoices
📦
Custom shipping
Belgian shipping zones with weight-based rates
📣
URL management
redirect management for seasonal and campaign URLs
🔍
SEO optimization
technical SEO, meta optimization, Search Console, GA4
⚡
Performance
Redis cache, WebP images, Cloudflare CDN, lazy loading
🔒
Full infrastructure
server hardening, monitoring, backups, security scanning
INFRASTRUCTURE
Technical Stack
| Theme | Custom child theme (twentytwentyfour-child) |
| Platform | WordPress Multisite |
| Hosting | Hetzner Cloud (Germany) — Nginx, PHP-FPM, MariaDB |
| Caching | Redis object cache + OPcache + Cloudflare page cache |
| CDN & Security | Cloudflare (WAF, DDoS protection, bot management) |
| Media Storage | Cloudflare R2 (S3-compatible object storage) |
| SSL | Let’s Encrypt (auto-renewed via Certbot) |
| Deployment | Git-based deployment with staging environment |
| Monitoring | 24/7 uptime monitoring with automated alerts |
| Backups | Automated daily backups with offsite disaster recovery |
| SEO | Schema markup, XML sitemaps, Search Console, GA4 |
| Performance | Core Web Vitals optimized — WebP images, lazy loading, critical CSS |
| E-Commerce | WooCommerce + Mollie payments |
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